case study

Nanyang Academy of Fine Arts

Quick overview

Established in 1938, Nanyang Academy of Fine Arts (NAFA) is Singapore’s pioneer arts education institution. Widely established in Southeast Asia, NAFA thrives on diversity, welcoming students from Asia and beyond. To help build a vibrant, dynamic and youthful online presence befitting its image, the website features a contemporary design and is fully responsive. The site architecture is user-centric, aggregating course information in a logical manner. Furthermore, website content is seamlessly integrated with real-time social media feeds to bring the arts college to live. A custom Instagram feed module pulls the relevant images tagged with custom hashtags, allowing user-generated content to be displayed on the site.

United Experts enabled the amazing NAFA digital team to maintain this complex project independently through extensive coaching of developers, marketers, and content editors. We also streamlined the CMS workflow to enable efficient content staging which greatly contributes to safe and efficient content editing while enabling possibilities for content optimization and experimentation, all while maintaining the solution’s high performance and security.

We are thankful for the honor to work in this amazing environment.