case study

UE helps Mars to build an engaging M&M'S digital experience

Background

Mars Wrigley Confectionery is the world’s leading manufacturer of chocolate, chewing gum, mints, and fruity confections. Headquartered in Chicago, Mars Wrigley Confectionery distributes its world-famous brands including M&M’s©, Snickers©, Twix©, Skittles© and Orbit© in more than 180 countries around the world.

M&M’S® have been one of the most famous candy treats in the world since 1941. The snack-sized pieces of chocolate in a colorful candy shell are instantly recognizable all over the globe. M&M’S® are available in Milk Chocolate, Peanut, Dark Chocolate, Dark Chocolate Peanut, Almond, Peanut Butter, Pretzel and Coconut. 

Chalange

Apart from having high visual and interactivity requirements, Mars websites have to respond to significant challenges related to serving optimized content to audiences in more than 180 countries around the world. We are not talking only about multiple languages, but also multiple legal requirements in different regions of the world in terms of data processing, storage, and related. Furthermore, there are multiple Mars teams around the world that are in charge of different content but it all has to seamlessly come together. 

Solution

As highlighted, Mars websites are not only about design and interactivity. United Experts designed a high performant, secure, and scalable CMS solution where content can be managed through a centralized instance or an isolated instance serving a particular region or a country. A powerful sync module, can synchronize, pull, or push content across globally distributed servers. This approach does not only ensure localized content with centralized workflow but also provides the flexibility to optionally store and serve content from a specified local server. Therefore, we have full control over where content and data are stored and served from. A choice of cloud infrastructure or local server.