in essence

since 1997

We're United Experts

A small team of highly skilled software architects, designers, and developers. Together we deliver digital transformation, create websites, and develop web apps for successful brands and promising startups.

Our values

Digital Equality

Digital equality is not only achieved by assuring access to quality Internet services, connectivity, devices, applications, and know-how. Even more important is an equal distribution of benefits gained through technology. Unfortunately, the more prosperous is economy, the less equal is the distribution of tech benefits. That is why United Experts contributes to the principles of open systems, open platforms, open source, and generally the Internet approach vs. closed apps, proprietary systems, and platforms.

Open Source

Open source software can be freely used, changed, and shared by anyone. At United Experts we are particularly enthusiastic about it’s affordability, transparency, perpetuity, flexibility, and interoperability. It is a well-suited foundation for digital equality and other principles we stand for. Fortunately, open source is now clearly winning a two-decade long battle: it powers above 90% of web servers and 485 out of 500 top supercomputers.

Ubiquitous technology

At United Experts we recognize technology as a tool that assists people in achieving their goals without challenging their current lifestyle and their inbuilt values. In order for technology to be useful, it needs to be simple to use, reliable, and possibly ubiquitous. Our main goal is to assist the delivery of such solutions while providing assessable value for our clients, which in return enables us to be a “lifestyle business”.

Lifestyle business

United Experts is organized as a “lifestyle business” set up and run by its founders primarily with the aim of sustaining a particular level of income and no more; and to provide a foundation from which to enjoy a particular lifestyle. In order to achieve that we exceed our client’s expectations by delivering concrete and profitable solutions which ensures that clients would reinvest part of the profit in further projects with us, as well as secure a pleasant and stress-free project environment for the benefit of both parties.

Work-life balance

We believe that technology should be utilized to create a better work-life balance and enable greater prosperity for more people. If that’s not the case someone, somewhere is taking too much or doing it wrong. At United Experts we are a successful business where everyone shares income proportioned to their work input. Although we love our work, we generally don’t work on Fridays and we usually finish before 5 pm. Did we say that we don’t start before 10 am? :))

Friendships at work

Some people say it’s just work; we say no it’s not! Call us pathetic but we would say it’s pragmatic. On one hand, our company is a tool that provides comfortable income to support life expenses and general wellbeing. On the other, from our perspective, it would be pathetic to spend a considerable time of your life doing something that you don’t enjoy with people that you don’t like. That is why we do our best to secure a trustworthy, stress-free, and fun atmosphere around every project we undertake.

Creating a better web since 1997

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UE delivered over 1,050 web projects and several thousand services to over 100 enterprises, 300 SMEs, and 30 governments and institutions. We are proud of delivering solutions that achieved business objectives for project owners while at the same time benefiting their users. Well, in most cases :=)

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Our training is envisioned as a platform where we share our experiences and our success “recipe” with individuals and organizations of any size and shape. United Experts trained over 4,700 people through small group coaching and mentoring.

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Every single day over 85 million people use digital solutions delivered by United Experts while hundreds of millions are in some way impacted by our work. That naturally makes us proud and gives us a sense of purpose. We are grateful for the opportunity to make a difference and give our bit for a better web.



We changed sizes, shapes, and legal entities but remained the same core team. Founded 1997 in Florida, 1999 in California, 2001 in Croatia, 2010 in the UK, 2017 again in Florida, 2019 again in the UK. We don’t depend on investors, banks, or loans, thus we don’t put any effort into looking good on paper. Our work and results testify about our quality and 23 years testify that our business model functions well. Cheers!

We made an impact by making significant projects with those companies: